Wordcorp Communications Inc. specializes in all types of corporate writing and editing.
We are experienced communicators who can manage the entire collateral communications process, from strategy, to writing and editing, to execution.
The proposal process typically consists of strategizing around the Request for Proposal (RFP); writing and editing the proposal document; and creating materials for the oral presentation.
The Problem
Most organizations don't have dedicated resources for proposal writing. So they free up resources to cobble together information and to write the proposal. It's not just about responding to the questions in the RFP and submitting the document on time. It's about putting your best foot forward every time.
The Wordcorp Solution
With our tried and true methodology refined over years of experience, we will ensure that you avoid the most common mistakes in written proposals. Your proposals will:
- Demonstrate that you understand the industry issues that keep clients' executives awake at night
- Show how your expertise will meet your clients' needs
- Highlight the real experience of your team
- Feature a succinct executive summary that gets the key messages across
- Leave the reader with a lasting impression of your professionalism and competency.
The Problem
Online words often take a back seat to the technology-and that's a problem. Whether you're selling your company in print, verbally, or online, you need to present a coherent, consistent message.
The Wordcorp Solution
In keeping with the medium, online communication needs to be "at a glance", a way for your visitor to quickly and easily figure out what you do and what the benefits are. But quick and easy doesn't mean that quality must suffer. We'll make sure that your online communications tell enough about you in as few words as possible.
The Problem
Even the most sophisticated organizations are often woefully deficient in their writing, classification and updating of policies, procedures and guidelines; many do not fully understand the difference between them and the importance of each. Regulation, particularly in the financial services industry, typically requires new or updated policies and procedures. If the policy document foundation is not solid, compliance with regulation may be unnecessarily complicated or may even be delayed.
In addition, enterprise risk management (ERM) is a growing focus for financial services organizations, one that requires company policy documentation to meet certain requirements.
The Wordcorp Solution
While we do not advise as to how specific regulation will affect policy, we can help you to get your policies into shape so that compliance is easier. We will look at document characteristics, document hierarchy, ease-of-understanding and consistency between documents to help you to establish a solid foundation for compliance with regulation.
PRODUCT BROCHURES
The Problem
The old sales adage is that you've got about three seconds to get a customer's attention. In those three seconds, you need to establish the problem and how your product solves it.
The Wordcorp Solution
Our communication will cut out unnecessary information and focus on three areas: the problem; the solution and the benefits; and why your customer needs the product.
PRODUCT MANUALS AND "HOW TO USE" DIRECTIONS
The Problem
We've all experienced the frustration of trying to make sense of product manuals and directions. If you think this isn't a problem because the product has already been purchased, consider this: even if your customers decide not to call your call center or to return the product, it doesn't mean they haven't been turned off by the experience.
The Wordcorp Solution
We'll take the time to understand your product and then we'll explain how to use it in simple, easy-to-understand steps. That could mean reduced calls to your call centre and repeat customers who will be more open to trying other products in your product line.
FINANCIAL PRODUCTS
The Problem
It is particularly important that financial products, such as investment and insurance products, are clearly communicated. Even though it's caveat emptor in this fast-moving world, the legal system tends to be sympathetic to those who feel they were mislead by financial information. It's clearly in your best interests from a legal and reputational standpoint to ensure that your material is communicated simply and accurately.
The Wordcorp Solution
We'll work with your product managers and financial people to communicate your products clearly and candidly. We'll advise when we think the language is convoluted or ambiguous and suggest ways to make it easier to understand. Remember, the people closest to the product are not the best ones to write about it. We will bring an objective and experienced communications viewpoint to the project.